Call Us: 888-488-5750

VativoRx Attending the HCAA Executive Forum: Where Healthcare Cost Conversations Happen

The HCAA Executive Forum brings together a focused group of healthcare and benefits leaders responsible for navigating one of the industry’s most complex challenges: managing rising healthcare costs while maintaining access, compliance, and quality of care.

This year, VativoRx will be attending the HCAA Executive Forum, joining employers, consultants, TPAs, carriers, and solution partners who are actively shaping how healthcare benefits evolve in a rapidly changing environment.

Why the HCAA Executive Forum Matters

Unlike large trade shows, HCAA events are designed for practical, peer-driven dialogue. The Executive Forum attracts decision-makers who are directly responsible for healthcare strategy, cost containment, and benefit design, including:

  • Self-funded employers
  • Third-party administrators (TPAs)
  • Benefits consultants and advisors
  • Risk managers and healthcare finance leaders

The conversations at HCAA are grounded in real-world experience, not theory. Discussions often focus on transparency, accountability, specialty spend, compliance, and emerging cost pressures that materially impact employers and plans.

These are the same challenges organizations are working through every day.

Why VativoRx Is Participating

Healthcare cost management continues to grow more complex, particularly as specialty drugs and physician-administered therapies account for a larger share of total spend. At the same time, organizations face increased scrutiny to ensure that any cost strategy is compliant, auditable, and aligned with long-term sustainability.

VativoRx operates at the intersection of cost visibility, compliance, and accountability — especially in areas where traditional pharmacy benefit models often lack transparency or leave gaps.

Attending the HCAA Executive Forum allows us to:

  • Stay aligned with how employers and advisors are thinking about healthcare costs today
  • Participate in candid conversations around transparency and compliance
  • Learn from peers navigating similar challenges across different markets
  • Share insights grounded in real-world experience rather than abstract models

Agenda Themes That Reflect Today’s Healthcare Reality

While each HCAA Executive Forum agenda is unique, recurring themes consistently reflect where the industry is headed, including:

  • Rising specialty and medical-benefit drug spend
  • The need for clearer visibility into healthcare costs
  • Compliance and audit readiness in benefit strategies
  • Sustainable approaches to cost containment that do not disrupt care

These discussions mirror the questions we hear from organizations every day, particularly those seeking greater clarity into areas of spend that are often overlooked or misunderstood.

A Thoughtful, Collaborative Environment

What sets HCAA apart is the collaborative nature of its audience. The Executive Forum is not about product demonstrations or sales pitches. It is designed to foster open discussion, shared learning, and thoughtful debate around how healthcare costs are managed.

This environment closely aligns with how VativoRx approaches its work: as an advisor first, grounded in data integrity, compliance, and long-term value creation.

Connecting at HCAA

Members of the VativoRx leadership team will be attending the HCAA Executive Forum, including John Srouji and Bruce Marwil. Both will be participating in conversations throughout the event focused on healthcare cost transparency, compliance, and sustainable benefit strategies.

If you’ll be attending HCAA and would like to connect, you’re welcome to reach out directly:

Looking Ahead

We’re looking forward to connecting with healthcare and benefits leaders at the HCAA Executive Forum and participating in conversations that move beyond surface-level solutions.

Events like HCAA play an important role in advancing thoughtful, responsible approaches to healthcare cost management, and we’re glad to be part of that dialogue.

Isometric illustration of a modern outpatient infusion center connected by digital data lines representing strategic rebate management and healthcare revenue optimization.

Reimbursement Headwinds and the Rise of Revenue Resilience

Across the healthcare landscape, hospitals, infusion centers, and outpatient facilities are facing mounting financial pressure. In 2025, CMS reimbursement adjustments, biosimilar pricing shifts, and increased payer scrutiny have made maintaining predictable revenue more challenging than ever.

Read More »

Are Provider-Led Health Plans Leaving Rebate Dollars Behind?

As hospitals and health systems evolve into risk-bearing organizations, many are launching their own health plans or taking on delegated risk through Medicare Advantage, ACOs, and MSOs. This shift creates new opportunities for financial sustainability, but also introduces new challenges.

Read More »